Ecobank Plans Savings Culture Campaign

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 Ecobank instituted its ‘Target Saving Promo’ to encourage saving amongst Nigerians, especially to enable them acquire valuable assets, save for travels or save for the rainy day, which they cannot achieve in one go.

A statement from the bank quoted Head, Consumer Banking, Ecobank Nigeria, Ayotunde Kuponiyi, to have stated this during a customer sensitisation exercises in different parts of Lagos.

According to Kuponiyi, the promo was intended for customers who want to build up savings with the Bank to meet their future financial goals or execute specific desired projects, stressing that, winners will be promptly compensated as stated in the terms and agreement of the promo.


“Ecobank has a long history of recognising customer loyalty which is the focus of this promotion. The level of enthusiasm shown by members of the banking public is laudable. This may not be far from our history of customer reward. People of different background, age and sex are all embracing the account. It is quite encouraging,” he said.

Kuponiyi used the opportunity to call on those yet to open account with the bank to do so, because of the attendant benefits, enjoining existing customers of the bank to also increase their savings to qualify and win in any of the numerous draws.

The promo tagged ‘Double Your Target Savings Promo’ which commenced in August was designed to reward both new and existing customers of the bank within the six months period. It is expected to run from August 1, 2017 to January 31, 2018.


Target projects could be saving for school fees, holidays, pilgrimage, weddings, purchasing personal assets, among others. Apart from its very competitive interest rate, the product offers the much needed opportunity for customers to achieve their dreams.


On the dynamics of the promo and draws; customers are expected to save a fixed amount of money, from N10, 000 monthly to qualify for entries into monthly draws starting this August, where 30 winners will emerge every month.

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