In preparation of Nokia’s return to the global smartphone industry, its parent company HMD Global plans to launch three smartphones and a revisited Nokia 3310 at the upcoming Mobile World Congress event in Barcelona.
The Finnish manufacturer, who bears the exclusive rights to market phones under the historic Nokia brand, is looking forward to expanding the Nokia presence beyond the Chinese market, as per a report from VentureBeat. The Nokia 6 is currently sold in China, where it has received great response from consumers. HMD Global wants to focus on the European market next, while distribution plans for other regions like North America are unknown at this stage.
The next phones from HMD Global continue to target the mid and budget price segments. The Nokia 6, whose specifications are widely known, will end up being the highest specced device at the event for now. The Nokia 5 retains the Qualcomm Snapdragon 430 SoC from the Nokia 6, but dials down the display to 5.2″ HD, and tones down other specifications with the RAM rumored at 2GB and the rear camera sensor coming in at 12 MP. These differences will translate into a €50 price difference, with the Nokia 6 expected at €249 and the Nokia 5 at €199.
Specs of the Nokia 3 remain unknown, but with a rumored price tag of €149, our expectations are grounded for what will clearly be an entry level device.
Outside of smartphones, HMD Global also plans to release a modern version of the iconic Nokia 3310. What changes this revision brings about for a feature phone in this age of smartphones is unknown; but for its price tag of €59, we are expecting a bit more than just the old package.
Budget and entry level devices are good for portfolio diversification and brand popularity, but the real profits lie in the premium smartphone category. We hope that HMD Global shares plans of a flagship device at their 26th February event.