The Lagos Digital Public Relations Summit, Africa’s premier platform for PR professionals, has announced an exciting rebranding ahead of its 9th edition, unveiling a dynamic new logo and visual identity. According to a statement endorsed by Mr. Segun McMedal, President of Upticomm Marketing Company, this transformation reflects the Summit’s commitment to innovation, professionalism, and adaptability. The rebrand aims to position the Summit at the forefront of the ever-evolving digital landscape, enabling it to better serve its stakeholders.
The redesigned logo encapsulates the Summit’s core values. At the center is a bold red circle, symbolizing energy, passion, and focus. This central element reflects the Summit’s mission to ignite impactful conversations and inspire PR professionals to embrace digital transformation. The red hue also conveys urgency, signaling the need for the industry to adopt new strategies in a rapidly changing environment.
Encircling the red core are geometric dark blue segments that represent stability, trust, and professionalism—key pillars of the public relations industry. This deep blue emphasizes the Summit’s reputation as a trusted source of knowledge and expertise, ensuring reliability for both participants and partners.
The use of a modern sans-serif font underscores clarity and accessibility, which are key features of the Summit’s content and delivery. The vertical layout, with “Lagos Digital Public Relations Summit” aligned alongside the emblem, represents balance, structure, and dependability—hallmarks of the Summit’s approach to knowledge-sharing and industry leadership.
This new visual identity reflects the Summit’s forward-thinking mission and its focus on practical applications of digital PR strategies. As the 9th Lagos Digital PR Summit approaches, scheduled for October 16–17, 2024, at the MUSON Center in Lagos, this rebranding marks a significant milestone in the Summit’s journey toward leading conversations on leveraging AI, data analytics, and digital platforms for authentic connections and reputation management.
“This rebranding reflects the evolution of the Summit,” said Segun McMedal. “The new identity captures the energy, innovation, and professionalism that we aim to instill in every session, workshop, and discussion at the event. As we prepare for the 9th Lagos Digital PR Summit, this vibrant new look speaks to our commitment to staying ahead of the curve and fostering meaningful, future-oriented conversations around PR and communication,” he added enthusiastically.
For event details and registration, visit [www.lagosdigitalprsummit.com](http://www.lagosdigitalprsummit.com). Follow the Lagos Digital PR Summit on social media to stay updated on the latest news and announcements.
