The Managing Director, Linkage Assurance, Dr Pius Apere


These products, Linkage Purple Motor Plus and Linkage Third Party Plus, according to the management of Linkage has been duly certified by the industry regulatory body, the National Insurance Commission (NAICOM) which offers much more benefits to policyholders especially this period of economic recession.
The rest of the products include Linkage Shop Insurance, Linkage Event Insurance, Linkage Estate Insurance and Linkage SME Comprehensive, a stepdown industrial risk cover designed to provide financial protection for Small and Medium-sized Enterprises.

In his welcome address, at the launch of the products in Lagos, the Managing Director Linkage Assurance, Dr Pius Apere opined that company was determined to abridge the gaps that exist in the retail insurance business in country by coming up with the products.
According to Apere, Nigeria retail insurance market is still untapped adding the firm was leveraging on the products to tap into it.
“The retail market has long been tapped and that is where the growth is. This is a country that the population is over 180 million, but what percentage of the population has insurance coverage?, they said less than one per cent. That is to say that people are not aware of insurance. It means there is potential growth opportunities for insurance industry. Linkage is here by positioning itself to into the retail market by designing these new products that are appropriate, that are competitive to meet the needs of the people

Presenting the products, the Head, Strategy & Business Development, Imo Imo stated that the products which were tailored to meet the need of its customers came in a unique form adding that they have capability of offering quality services which no other products in the industry had offer.

He assured that those buying Linkage products should be sure of excellence service, customer value and satisfaction as well as prompt claims settlement.
“One of the things that we are known for is excellence service, customer value and satisfaction and prompt claims settlement.