As a deliberate strategy to increase its market share and compete effectively for growth, Linkage Assurance Plc has moved to strengthen its relationship with insurance brokers.
Brokers according to industry statistics control over 70 percent of the market share, particularly in the corporate, private and public sector businesses.
The Linkage chief executive says coming to work with brokers more closely is in line with its vision to increase visibility, deepen penetration and provide insurance to nook and crannies of the country.
Dr. Pius Apere, Managing Director, Linkage Assurance Plc speaking at the February 2017 Members Evening of the Nigerian Council of Registered Insurance Brokers (NCRIB) said brokers have a big role to play in helping to ensure that insurance takes deeper root in the economy of Nigeria.
Apere said insurance sector is the backbone of any economy, and that without insurance no economy can grow because insurance sector help other business to survive, particularly in a period of economic recession.
“Without insurance, many businesses will die in this recession, that means we have a role to play by ensuring that we help businesses remain on the part of growth and sustainability, Apere stated.
The Linkage boss further stated that the company recently launched seven new products targeted at low income earners to enable them to manage their risks and enhance their standard of living. There is economic recession, so these products have been considered to alleviate the plight of ordinary citizens such that they are affordable with a lot of benefits for individual and small businesses.
While thanking the brokers for their patronage in the past, he urged them to support the company to have an exciting and beneficial journey in 2017 and going forward.
Among the products recently launched by the Company are Linkage Purple Motor Plus; Linkage Third Party Plus; Linkage Shop Insurance; Linkage Event Insurance; Linkage Estate Insurance and Linkage SME Comprehensive.