The highly anticipated 20th edition of the Akwaaba African Travel Market, Africa’s premier tourism and hospitality event, is set to take place in Lagos, Nigeria. A major highlight of this year’s event will be the 7th African Youth Tourism Bantaba, where Nigeria’s Honourable Minister of Tourism, Lola Ade-John, will serve as the Special Guest of Honour.
Minister Ade-John’s involvement underscores the Nigerian government’s commitment to youth empowerment and tourism development. As a strong advocate for sustainable tourism, she will deliver the keynote address, focusing on the crucial role of young Africans in shaping the future of tourism on the continent. The African Youth Tourism Bantaba has grown into a key segment of the Akwaaba Travel Market, providing a platform for young tourism enthusiasts, students, and emerging professionals to interact with industry leaders, share ideas, and gain insights into the tourism and hospitality sectors.
With Africa’s tourism industry projected to grow rapidly, this year’s Youth Bantaba will explore the theme, “Activating The Youth Tourism Potentials of Africa: A Call To Duty.” Minister Lola Ade-John’s participation signals the Nigerian government’s support for youth engagement in tourism and its long-term vision for the industry’s role in driving economic growth.
In addition, the famous Jollof Rice Challenge will kick off on September 22, with top chefs from hotels in Nigeria competing for grand prizes. Akwaaba organizers will also award a ₦5 million grant through the Fatima Garbati Tourism Outreach Grant to selected institutions, brands, journalists, and young tour operators for their contributions to Nigeria’s tourism growth.
Mövenpick Hotel & Residence Nairobi from Kenya, Memorial Healthcare Group from Turkey, and Costa Cruises from Italy are among the high-profile newcomers making their debut at the 20th edition of Akwaaba. These new participants will add fresh dimensions to the event, showcasing world-class services and experiences. Set to take place from September 22nd to 24th, 2024, at Eko Hotels & Suites, Lagos, the Akwaaba African Travel Market promises to be a transformative event celebrating two decades of shaping Africa’s travel and tourism landscape.
Over the years, Akwaaba has hosted African leaders and tourism experts, such as former Nigerian President Olusegun Obasanjo, Sierra Leone Tourism Minister Dr. Memunatu Pratt, and the Olota of Ota, HRH Oba Adeyemi Abdulkabir Obalanlege, among others. The event continues to foster collaboration and innovation in Africa’s vibrant tourism sector.
