During the promo, 11 customers won N1m each, a grand winner from Lagos won N2m, while other consolation prizes of television sets, refrigerators and generators were given to other winners.
The winners, who were selected through an electronic process, emerged from different zones in the country.
During the event, the Regional Branch Head, Chinwe Illoghalu, said the promo was a way of giving back value to the bank’s customers.
She said, “This is the fifth monthly draw in our series of the game season 3 of the bank and people are winning millions. It is just a promo for our savings’ customers and it is in line with the Central Bank of Nigeria’s financial inclusion policy and a way of showing our appreciation to our customers and engendering customer loyalty.
“We have given out N13m today and other consolations prizes and we are set to have more draws. What we are trying to do is to build customer loyalty and encourage savings culture among Nigerians.”
While noting that customers were already familiar with the traditional method of opening bank accounts, she said Fidelity Bank was encouraging people to open account through the digital method.
“We have taken it a step further to capture more of the value chain and you can open accounts through our USSD channels, social media channels,” she said.
She said that Fidelity Bank’s programmes were transforming lives as many of its customers were entrepreneurs.
“You can’t spend all that comes to you, savings will transform your life,” she said.
She said the bank was expecting more winners to emerge at subsequent draws as it still had a total of N31m and several consolation prizes yet to be won.