Nana Milagrosa Describes Organizing 2024 NIMN Annual Marketing Conference as Challenging but Rewarding

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Founder and chief experience curator of MPXM Agency, Nana Milagrosa Utomi
Biyang, who served as Chairman of the NIMN Events & Conference Committee
has revealed that organizing the National Institute of Marketing of Nigeria
(NIMN) 2024 Annual Marketing Conference held recently at Ibadan was pretty
challenging but quite rewarding as responses from members truly reflected the
collective enthusiasm and commitment within the NIMN family.

Nana Milagrosa, who has handled many national and international projects,
including the last Hilda Bassey's Cookathon and The Macallan immersive
launch for The Reach revealed that organizing the conference was a
collaborative effort. In her opinion, seeing such a robust turnout and active
participation underscores the relevance and importance of the theme,
"Empowering Nigerian Brands: Leveraging Local Content for Global Success."


In her view, “Our members' engagement in the sessions, discussions, and
networking activities has been phenomenal, reinforcing the idea that we are all
dedicated to advancing the marketing profession in Nigeria. This massive
response is a testament to the hard work of our organizing team and the
support from our sponsors and partners, who played instrumental roles in
making this event a resounding success.”

Nana also noted the intellectual activities, the papers and the discussions
during the conference were nothing short of exceptional. Her words: “We had
a diverse lineup of speakers and academia panelists from various higher
institutes in Nigeria, each bringing unique insights and perspectives to the
table. The white paper and interactive presentations on "Building Resilient
Brands through Indigenous Innovation" and "Harnessing Local Creative Talent
for Global Brand Impact" provided in-depth analyses and actionable strategies
that resonated with our audience.

“The panel discussions were particularly engaging, with lively debates and
thought-provoking questions from participants. These sessions not only
highlighted the current trends and challenges in leveraging local content but
also offered practical solutions and innovative approaches to achieving global
success. The rich exchange of ideas and knowledge has undoubtedly added

immense value to our members and will inspire continued growth and
excellence in their professional endeavours.”

This year’s conference, according to her has provided several key lessons that
will help enhance future events. Firstly, the importance of early and thorough
planning cannot be overstated.

“Our successful execution was a result of meticulous preparation and
coordination among various stakeholders. It is noteworthy that fostering
strong partnerships and collaborations with sponsors was crucial,” she noted.

She also added that “the participation and contributions from our sponsors,
such as HYDE ENERGY, LAFARGE, The Macallan, Friesland Campina, CWAY, GB
FOODS, PZ Wilmar and many others, were invaluable and significantly elevated
the quality of the conference.”

Nana also revealed that the value of incorporating diverse perspectives from
different industries, which enriched discussions and broadened the scope of
their insights were notable learning curves.

“Additionally, the feedback from our members highlighted the need for more
interactive and hands-on sessions, which I am certain NIMN will incorporate in
future events. These lessons will guide NIMN in a continuous effort to deliver
even more impactful and successful conferences in the years to come,” she

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