As part of efforts to boost investor education and increase investor participation in the Nigerian capital market, the Nigerian Stock Exchange (NSE) has launched an above-the-line marketing campaign that amplifies the Exchange’s credential as a leading securities exchange that provides investors with varied investment options.
Besides quoted equities, the NSE is showcasing other investment options such as fixed income, Exchanged Traded Products (ETPs), derivatives and others. Themed “The Multi-Asset Sustainable Exchange”, the campaign will be featured across print, broadcast, outdoor and digital media.
Head, Corporate Communications, Nigerian Stock Exchange (NSE), Mr. Olumide Orojimi, said the campaign was coming against the backdrop of the innovative offerings NSE has birthed since its intentional transformation that commenced in 2011.
He noted that during this period, the Exchange has achieved phenomenal milestones including the deployment of cutting edge technology for trading and the use of artificial intelligence to monitor its market.
He added that the Exchange had also upscale securities in its market with the flagship listing of the first sovereign green bond in an emerging market; establishment of an investors protection fund; launch of a corporate governance rating system and more recently the unveiling of the NSE Sustainability Disclosure Guidelines for quoted companies.
“As the Exchange transits to a demutualized Exchange, its credential as multi-asset securities Exchange will be adequately communicated through series of creative messaging in this campaign. While investors’ appetite for capital market products continues to evolve, this campaign highlights NSE’s offering which transcends stocks,” Orojimi said.
He reiterated the commitment of the Exchange to driving sustainable products, responsible investment in a market that is orderly and transparent whilst leveraging cutting edge technology.