The Cannes Lions Festival of Creativity has named OMD Worldwide the “Media Network of the Year,” after winning one Gold, five Silver and five Bronze lions and earning 14 shortlists in the Media Lions category. Commenting on the feat, the Executive Director and Chief Operating Officer of mediaReach OMD Nigeria, Mr. Alaba Fadero, said innovation and creativity are at the centre of what the organisation stands for. “We are extremely proud of the creative and innovative work we are producing around the world in partnership with our Clients,” he stated. Fadero affirmed that "our global winning culture cascades into our local markets; and we train our talent on an on-going basis, including exposure to regional webinars as a source of inspiration to be abreast of latest developments and raise our game.” He further stated that the OMD has many local initiatives through which it encourages its people to produce works that deliver on objectives and help overcome current business challenges of its clients. This year, mediaReach OMD Nigeria won the Young Lions Media - Nigeria Competition and Young Pro Media - West Africa Championship for eight times since 2008. mediaReach OMD is the leading media agency in West Africa with presence in Nigeria, Ghana and Cameroon.