As part of collaborative initiative to consistently promote Small & Medium scale enterprises (SMEs), Unity Bank had hosted the maiden edition of SME clinic in conjunction with Signal Alliance and Businessday Newspaper as a capacity building workshop to bridge knowledge gap.The SME clinic was designed to boost SMEs operators in leveraging effective branding and marketing strategy expected play key role in creating added value for products and making start up become a big brand enterprise.
Coming on the verge of the 5th industrial revolution and the need to put SMEs ahead of the fast paced developments, the clinic provided platform to expose participants drawn amongst Fintech operators, Retailers, Social services, Schools, Contractors, Professional service firms, Wholesalers, Manufacturers, Hospitality, NGOs, Clubs and Associations, Supplies and Agric value chain to the opportunities available as convergence of technology and human begin to take center stage.
Commenting on the Clinic, the Head of SME, Unity Bank Plc, Opeyemi Ojesina said that as a key market focus contributing about 48% of the national GDP in the last five year, 50% of industrial jobs and nearly 90% of the manufacturing sector in terms of number of enterprises, hosting a capacity building initiative of this nature enables the Bank to have more insight for enhancing financial inclusion plan for SMEs.
He further stated that as a leading Bank in the advocacy for SME, Unity Bank has developed innovative products for SMEs aimed at enhancing greater access to financial services, financial advisory and cluster marketing initiatives.
Participants were of the view that the SME clinic gave practical insights into techniques for creating distinctive brand concept centered on consumers and appreciated the three entities that organized the workshop.
The Chief Technology Officer, Signal Alliance, Mr Uchechi Nwaukwa used the platform to launch CloudGo, an IT product built on Microsoft cloud platform.
As a “solution that enhances communication, collaboration and scales innovation for business becomes a necessity” he further stated that “the product is results of huge investment in IT infrastructure which helps to overcome upgrade challenges, enhance data protection and disaster recovery challenges faced by small businesses.