Why #ThisGirlInvests Matters for the Future of Women and Finance

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Odiri Oginni, MD/CEO of United Capital Asset Management Ltd

United Capital Asset Management Ltd., a subsidiary of United Capital Plc, has launched the #ThisGirlInvests campaign today, aimed at promoting financial independence and security for women in Nigeria. The campaign seeks to encourage women to develop a healthy investing culture, increase women’s participation in Nigeria’s capital markets, and create sustainable financial plans for retirement.

The campaign was initiated in response to the significant gender gap in financial inclusion in Nigeria. With a viral digital video advertisement circulating on social media platforms, the campaign aims to shed light on women’s attitudes towards investing and the negative consequences of delaying investments, particularly on women’s finances and general welfare during retirement. In an interview-style video featuring three women in their 20s, 30s, and 40s, it was revealed that while women have aspirations for their retirement, many lack concrete financial plans to fund them. The video concludes with a call-to-action for women to actively manage their finances by investing in the United Capital Wealth for Women Fund.

Originally launched in 2017, the United Capital Wealth for Women Fund has been recently repositioned as a retirement planning investment fund for women, offering competitive returns by investing in high-yielding fixed income assets and selected quoted stocks from the Nigerian Exchange. Odiri Oginni, MD/CEO of United Capital Asset Management Ltd., expressed excitement about the #ThisGirlInvests campaign, stating, “We believe that every woman deserves the opportunity to achieve financial independence and security, especially during retirement. With the Wealth for Women Fund, we are providing them with the resources and tools they need to do so. The fund offers a diversified portfolio of investments that are designed to help women grow their wealth over time.”

Apart from competitive returns, the Wealth for Women Fund provides various benefits, including tax-exempt dividend payments, a diversified portfolio, professional fund management, and a low subscription fee starting from as low as N10,000.

The #ThisGirlInvests campaign will encompass a series of educational activities and events designed to empower women with investment knowledge. This initiative reflects United Capital Plc’s commitment to helping women achieve financial freedom in line with the United Nations’ Sustainable Development Goal of gender equality and the empowerment of all women and girls.

About United Capital Plc:

With over 5 decades of experience, United Capital Plc has been a leader in the financial and investment services sector, offering a comprehensive range of services including Investment Banking, Asset Management, Trusteeship, Securities Trading, Wealth Management, and Consumer Finance. The group aims to transform the African continent by providing innovative and creative investment banking solutions to governments, companies, and individuals.

Listed on the Nigerian Exchange Limited (NGX), United Capital Plc is dedicated to becoming a role model for financial and investment practices across Africa through the utilization of innovation, technology, and specialized skills to exceed client expectations and create value for stakeholders.


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