SIFAX Group, a multinational company with interests in Aviation, Maritime, Haulage & Logistics, Oil & Gas and Hospitality, among others, has thrown its weight behind the youth entrepreneurship and business reality TV show, The Next Titan Nigeria.
In its resolve to effectively impact young Nigerians with brilliant business ideas and entrepreneurship spirit, the company has upgraded its sponsorship title to become the first and only associate sponsor of the show.
The programme, which is in its fourth season, provides platform for young and creative entrepreneurs to pitch their business ideas to a panel of judges, made up of distinguished and successful business owners. The grand prize winner will go home with a car and N5 million.
Speaking at the official kick off of the Season 4, Mr. Olumuyiwa Akande, Corporate Affairs Manager, SIFAX Group, noted that the need to reduce the unemployment rate and encourage the spirit of entrepreneurship among Nigerian youths are responsible for the financial support the company has been providing for the show since its inception.
“Every serious corporate organization should be a part of what The Next Titan represents – helping our youths found their feet in bringing their business ideas to life. The rate at which young people are entering the job market on an annual basis is far higher than jobs that are created, both by the private and the public sectors. The situation is scary.
“We must begin to encourage entrepreneurship among our young people, even before they leave school. Their mindset must be reprogrammed to the reality that job opportunities are shrinking by the day and the way to go is to activate their ideas, run their own businesses and become job creators as well. That’s why SIFAX Group is supporting the show annually.”
On his own part, Mr. Mide Kunle-Akinlaja, Executive Producer of the show, said: “The importance of THE NEXT TITAN lies in igniting entrepreneurial spirit, and showcasing the possibility of entrepreneurship in transforming lives with just an idea that can be scaled to greatness with a market and with Nigeria’s population. The Show, by scouting for young talented people who have entrepreneurial acumens, grooming them through a rigorous task and boardroom process and eventually funding a winner’s idea, leading to an opportunity to create jobs for themselves and others, is indeed a big contributor to the socio-economic development of Nigeria.”
Auditions for the show will hold in Lagos, Abuja, Port Harcourt and Enugu.